A project to create a new collection of cruises operated by third parties.
This was an exciting opportunity to create new content across multiple channels for a collection of third-party cruises. These were supplied by MSC, Celebrity, Fred. Olsen and Azamara.
The project encompassed creating new template guides, researching destinations and establishing a consistent tone of voice. This created a cohesive cruise collection which has been a huge success. The third-party cruise collection has since grown to encompass more cruise lines.